The Ivy Three are a pop vocal trio formed in Long Island, New York. The three members were undergraduates at Adelphi University in 1959. Members included Art Berkowitz, Charles Koppelman and Don Rubin. They signed a recording contract with Shell Records and in 1960 recorded their first single, YOGI a song written by Shell Records founders Lou Stallman and Sid Jacobson along with group member Charles Koppelman.
The record made its Billboard Hot 100 debut on August 8, 1960. The single record, a novelty tune that was inspired by the Yogi Bear character from the animated TV series, “Huckleberry Hound” became a huge hit. The single became a #8 hit on the Hot 100 and remained on the chart for 10 weeks. The single also crossed over to the Billboard R&B chart in October of 1960 and became a #22 hit record on that chart. The flip side of the record WAS JUDY THERE, did not chart.
The Ivy Three would not be able to follow-up YOGI with another charted hit record and so in 1961 the group disbanded. Koppelman and Rubin would become successful managers in the music industry. YOGI is a fine example of the variety of music that was recorded and became hits in the early days of rock and roll. There was a place and a time where, Rock, Pop, Country, Novelty, Folk, Instrumental, R&B, Blues and Gospel all blended together to form the, “GOLDEN ERA OF ROCK AND ROLL”…a time musically…that will never be duplicated.